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Direct + Co-Investments
Board, Advisory + PE
We make commitments to VC firms with the expectation to invest in current and subsequent funds and to co-invest in select companies.
$200k – $500k LP Commitments for venture funds
Sector: Enterprise Software & Technology
Stage: Seed through growth
Geo: USA & Europe
We look to acquire easy to understand software and tech enabled service businesses that can exist as a standalone operation with an engaged team for the long term. We will expect our businesses to be or become cash flow positive and we will use a portion of this cash flow to make new investments.
If you engage with us, we will give you fast straight answers as to our process, timing and valuation.
Enterprise & Vertical SaaS
Tech enabled service businesses
Differentiated value proposition, moat
USA, ideally the northeast, southeast, remote first OK
At least 15 employees
S12F (square one to freedom) is a privately held investment platform. We invest in venture capital funds, invest in venture backed businesses and acquire software companies. We rely on exits and cash flow generated by our fully owned portfolio businesses and advisory work to fund new investments. We are entrepreneurs that happen to be investing. When we invest in your business you get access to our expertise, capital, connections and talent introductions.
We seek excellence with all of our efforts and value integrity, good morals and hard work.
The inspiration and purpose for S12F comes from our experience starting several successful “square one” businesses and driving towards the ability to make our own choices and living with our version of freedom. We want to support founders from square one to make their own choices, their own judgements and pursue their own work.
Jeff is an experienced entrepreneur and investor. He has led software and marketplace companies from idea through exit, driving the vision, product, team, financing, acquisitions and exit strategies. Jeff’s primary areas of focus include enterprise SaaS and marketplaces.
Prior to S12F, Jeff was the founder of several businesses including WorkRails, WorkMarket (sold to ADP), OnForce (sold to Adecco), LANSafe Network Services, Remote Lojix (sold to AvTel Communications) and Spinback (sold to Buddy Media/Salesforce.com).
In addition to being a founder, Jeff was a venture partner, partner and investor at Boldstart.vc where he sourced Kustomer, Catalytic and Security Scorecard. Jeff is also a partner with Jayne’s Hill LLC where the firm made early stage enterprise investments in venture firms and startups that generated significant return.
Tony is an experienced executive, entrepreneur and investor. He has launched start-ups, led turnarounds and held executive leadership positions including the CEO of CompUSA. He helped build it into a Fortune 500 company. His drive, strategic thinking, people skills, operational excellence, and marketing instincts have been proven throughout his 30+ year career.
As an executive, Tony’s focus revolved around the customer, operations, and marketing. He believes by successfully focusing on those three areas you will have a highly profitable business with high margins and multiple strategic opportunities for value creation.
Prior to working with S12F, Tony was a founding partner with FMW Investments which invests in multi-family housing and commercial real estate. Additionally he was the CEO of CompUSA, and Vice President of Global S&P for Dell. Currently, Tony serves on boards, invests and performs advisory work across his investment portfolio.
PARTNER WITH S12F
For investment opportunities please work through your referral network. We do not accept unsolicited introductions. When sending investment presentations please use PDF format.
Let us know how we can help along with information about your business stage, market, and team